University of Miami Athletics and Boost Mobile announced Aug. 10, 2026, a partnership naming Boost Mobile the Official Wireless Communications Sponsor of the Miami Hurricanes. The agreement gives current and new Boost Mobile customers a way to support Miami Hurricanes Football through their monthly wireless bills. The announcement came from Littleton, Colo.
Fans can participate through Boost Mobile’s $25 Forever plan, by switching to Boost Mobile or by adding a new line of service. Customers can join at BoostMobile.com/canes or at a local Boost Mobile retail store. A portion of a customer’s monthly wireless bill can be allocated directly to the Miami Hurricanes Football program.
How fans can participate
The partnership also includes the Boost Your Canes Sweepstakes. Prizes may include pre-game field access, suite packages, away-game trips, signed merchandise and team events. Fans can learn more about the sweepstakes and the partnership through BoostMobile.com/canes or a local Boost Mobile retail store.
Boost Mobile will provide activations at every Miami Hurricanes home game. The company also plans to host events throughout Miami to connect with Hurricanes fans and their communities. Those efforts expand the partnership beyond the wireless-bill support option.
What Boost Mobile and Miami said
Bob Rupczynski, Boost Mobile executive vice president and group president, said the partnership is intended to provide direct support for Miami Hurricanes Football, its student-athletes and the Miami community. “We are calling an audible on traditional sports sponsorships,” Rupczynski said. “This isn’t just a logo on a stadium banner. We are directly putting our support into the Miami Hurricanes Football program, student-athletes, and the Miami community. By turning everyday phone bills into dedicated funding, we’re putting real points on the board for the Hurricanes and empowering fans to support the program they love every single month.”
University of Miami CRO Jesse Marks said the arrangement gives fans a way to support Miami Hurricanes Football through a service they already use. “This partnership with Boost Mobile represents the kind of innovative thinking that is shaping college athletics,” Marks said. “Boost has created a model that goes beyond traditional sponsorship by directly supporting our football program, our student-athletes, and the South Florida community. It gives our fans a meaningful way to contribute to the continued growth and success of Miami Hurricanes Football through a service they already use every day. We’re proud to partner with an organization that shares our commitment to innovation, impact, and investing in the future of our program.”
University of Miami Athletics supports more than 400 student-athletes across 18 sports. The department is a member of the National Collegiate Athletic Association and the Atlantic Coast Conference. Boost Mobile is a brand under EchoStar Corporation.
FSB Take
The partnership gives Miami Hurricanes Football fans a recurring way to support the program through wireless service. The central components are the monthly-bill allocation, the Boost Your Canes Sweepstakes and planned activations at Miami Hurricanes home games and events throughout Miami. Fans interested in participating can use BoostMobile.com/canes or visit a local Boost Mobile retail store.
Source: Original report