Miami Athletics, in conjunction with Legends Global, announced a new partnership with Ticketmaster on July 1, 2026. Ticketmaster will become the official ticketing partner for football, men’s basketball, women’s basketball and baseball. The partnership covers the four ticketed sports at University of Miami Athletics.
Fans will be able to buy, sell, transfer and access tickets through Ticketmaster.com, MiamiHurricanes.com or the Miami Hurricanes app. The official launch of the new ticketing platform is scheduled for Monday, July 6, 2026. Tickets for the upcoming football and basketball seasons will be available online when the platform launches.
Ticketmaster to Support Fan and Community Programs
Ticketmaster will work with University of Miami Athletics on fan-experience technology and promotional programming. The company also will be a community partner of the Miami Hurricanes. Through that role, Ticketmaster will provide access to University of Miami athletic programs for underserved youth throughout South Florida.
“As University of Miami Athletics continues to grow in one of the world’s most dynamic sports and entertainment markets, our transition to Ticketmaster positions us to better serve our fans with a more seamless, innovative, and connected ticketing experience,” Miami Chief Revenue Officer Jesse Marks said. “This partnership strengthens our ability to engage our community, enhance the game-day experience, and build a sustainable foundation for our future growth.”
Ticketmaster Executive Vice President and Co-Head of Sports Clay Luter said the company will support Miami Athletics with its technology and expertise. He also said Ticketmaster will focus on the ticketing experience from purchase through entry while helping the university strengthen its engagement with fans and the community.
“Miami Athletics is one of college sports’ most storied programs, and we’re proud to bring our technology, expertise and longstanding presence in South Florida to support Hurricanes fans,” Luter said. “We’re focused on creating a seamless ticketing experience at every stage, from purchase through entry, while helping the University strengthen its engagement with fans and the community. We’re excited to begin this partnership and look forward to the season ahead.”
Source: Original report