LOVB Nebraska has renewed its partnership with Quality Brands of Omaha for the 2026-27 season, bringing the Serve and Sip promotion back to the team’s home matches. Quality Brands, the local distributor of Kona Big Wave, and LOVB Nebraska introduced the promotion during the 2025-26 season.
The partnership renewal was announced Oct. 5, 2026. LOVB Nebraska is a professional women’s volleyball team based in Omaha and an inaugural member of LOVB Pro, the professional league of League One Volleyball.
Serve and Sip returns for home matches
Before each LOVB Nebraska home match, the team will designate two Serve and Sip athletes. Each time either designated athlete serves an ace, fans age 21 and older can receive a limited-time discount on Kona Big Wave at arena concessions.
Representatives for Kona Big Wave at Anheuser-Busch described the LOVB Nebraska partnership and Serve and Sip as their most successful local partnership activation of the 2025-26 season. The promotion connects a specific play on the court with a concession offer for eligible fans in the arena.
“We’re proud to continue building relationships with local companies like Quality Brands while bringing a brand like Kona Big Wave to our fans. It’s exciting to renew a partnership that connected so well with our crowd last season. Fans enjoyed Serve and Sip – responsibly, of course – and we’re looking forward to sharing those moments with them again.” Kirsten Bernthal Booth, president of business operations for LOVB Nebraska, said.
Kona Big Wave to present Beer and Beverage Night
Kona Big Wave will be the presenting sponsor of LOVB Nebraska’s Beer and Beverage Night during the 2026-27 season. The date for the event has not been announced.
Kona Big Wave also will be featured on LED floor and ribbon signage throughout the season. Quality Brands is a family-owned and operated distributor of beer, wine, spirits and non-alcoholic beverages with a distribution network serving Nebraska, South Dakota, Wyoming and Colorado.
LOVB Nebraska builds on professional start
LOVB Nebraska began play in 2025 and is an inaugural member of LOVB Pro. The Omaha-based team represents the state of Nebraska in League One Volleyball’s professional league.
For home-match attendees, Serve and Sip will return during the 2026-27 season with two designated athletes announced before each match. The Kona Big Wave discount will be available only to fans age 21 and older, while the date for Beer and Beverage Night remains to be announced.
FSB Take
The renewed partnership keeps Serve and Sip on the LOVB Nebraska home-match schedule for 2026-27. The promotion will again connect aces by designated athletes with a limited-time Kona Big Wave concession discount for eligible fans.
Kona Big Wave also will present Beer and Beverage Night and appear on LED floor and ribbon signage throughout the season. The event date is the remaining detail LOVB Nebraska has yet to announce.
Source: Original report